18A Create A Custom Avatar
Mark Candela
18A Create a Custom Avatar
"Retired Ladies who do Yoga in the Morning"
I envision my customer avatar as a typical college student and young adult. Someone with a drivers license who drives often throughout the week. They could drive either a scooter or a car. I envision usually college students because the majority of my interviewees have been both undergraduate and graduate students here at the University of Florida. I see them as people who could utilize my product for opportunities such as going to classes or going to the gym. The custom avatar also represents someone who drives a grey cost efficient vehicle. They could be an immigrant.
I feel like I have a decent amount in common with my custom avatar as I based much of his creation off of myself. Someone who owns a car and attends college. Who would drive the vehicle often and seize the opportunity provided by my product. I do not think it is a coincidence they mimic my life.
Mark Candela
18A Create a Custom Avatar
"Retired Ladies who do Yoga in the Morning"
I envision my customer avatar as a typical college student and young adult. Someone with a drivers license who drives often throughout the week. They could drive either a scooter or a car. I envision usually college students because the majority of my interviewees have been both undergraduate and graduate students here at the University of Florida. I see them as people who could utilize my product for opportunities such as going to classes or going to the gym. The custom avatar also represents someone who drives a grey cost efficient vehicle. They could be an immigrant.
I feel like I have a decent amount in common with my custom avatar as I based much of his creation off of myself. Someone who owns a car and attends college. Who would drive the vehicle often and seize the opportunity provided by my product. I do not think it is a coincidence they mimic my life.
Mark Candela
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