15A Figuring Out Buyer Behavior #2
Mark Candela
Figuring Out Buyer Behavior #2
Evaluating How Your Customers Evaluate Stuff
The three people I interviewed for this post who fit my segment for my Application opportunity were each students at the University of Florida or Santa Fe College. As I presented alternatives for my interviewees about potential other products they have used in the past in relation to my Park-helping app. The first interviewee, Danny, is a student at Santa Fe College and drives her car to class and work everyday. She said she would be very interested in a product like mine that would make her life way more simple. As we discussed alternative opportunities I noticed she really cared about how simple and easy the product was to navigate. Her primary concern was that of how easy it is to use the product in hopes of assisting her everyday schedule. It did not really matter to her whether she was purchasing online or not because she was born into the generation of shopping on the app store so she was comfortable at this point with whichever. The next 2 interviewees were a little different to that of the first as they were both graduate students. One of them was named Emily and she was in the Law school here in Gainesville. She drives her scooter to class everyday and has to navigate traffic and parking on her way to class and her internship. The app appeased to her immediately as it did with the other interviewee, a medical student. These interviewees were different because they were a couple years older than myself and the previous interview so they had more work experience and previous alternatives. To them the price was more significant because they were not interested in paying for a product that shuts down often or is rarely updated. They would feel the "rightness" of their purchase and feel justified in it even if they only use it sometimes a week. Just the fact that it was available and helped them when they really needed it was their primary concern. This segment of individuals seem very open to the prospect of my product and I believe there is truly a market for what I am offering.
Mark Candela
Figuring Out Buyer Behavior #2
Evaluating How Your Customers Evaluate Stuff
The three people I interviewed for this post who fit my segment for my Application opportunity were each students at the University of Florida or Santa Fe College. As I presented alternatives for my interviewees about potential other products they have used in the past in relation to my Park-helping app. The first interviewee, Danny, is a student at Santa Fe College and drives her car to class and work everyday. She said she would be very interested in a product like mine that would make her life way more simple. As we discussed alternative opportunities I noticed she really cared about how simple and easy the product was to navigate. Her primary concern was that of how easy it is to use the product in hopes of assisting her everyday schedule. It did not really matter to her whether she was purchasing online or not because she was born into the generation of shopping on the app store so she was comfortable at this point with whichever. The next 2 interviewees were a little different to that of the first as they were both graduate students. One of them was named Emily and she was in the Law school here in Gainesville. She drives her scooter to class everyday and has to navigate traffic and parking on her way to class and her internship. The app appeased to her immediately as it did with the other interviewee, a medical student. These interviewees were different because they were a couple years older than myself and the previous interview so they had more work experience and previous alternatives. To them the price was more significant because they were not interested in paying for a product that shuts down often or is rarely updated. They would feel the "rightness" of their purchase and feel justified in it even if they only use it sometimes a week. Just the fact that it was available and helped them when they really needed it was their primary concern. This segment of individuals seem very open to the prospect of my product and I believe there is truly a market for what I am offering.
Mark Candela
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