6A Identifying Opportunities in Economic & Regulatory Trends

Mark Candela
6A - Identifying Opportunities in Economic & Regulatory Trends

Regulatory Opportunity 1:
I believe a regulatory opportunity is Uber. I found the Uber app through social media and the app store. I believe this recent product brings a dynamic to todays culture that was severely lacking in decades of the past, and social media and smart phones have been a major component in its success. I believe this works as an opportunity because a major source of usage for the Uber app is late at night following a night out. Often times individuals have been drinking and Uber provides a wonderful, safe and legal alternative to driving home over the legal alcohol limit. I believe there are multiple "prototypical" customers for this product as many individuals my age use it, and as the older generation gets more accustomed to using smart phones they will take advantage of it as well. On top of this, Uber now provides a service that drivers will pickup packages and food and deliver it to your doorstep, a product that did not always exist. I do not believe that the product is relatively easy to exploit, but as it has gained in popularity, numerous other similar "knockoffs" have risen to prominence offering similar services. I believe this opportunity is a great idea to everyone and is a valuable source to individuals all around the country. Many people are open to investing in the app.

Regulatory Opportunity 2:
I believe a regulatory opportunity is the social media app TikTok. Tiktok is the newest wave of social media outlets to take over the industry. Children growing up have fallen in love with the app the same way the generations earlier fell in love with SnapChat and Instagram and Facebook. The app has elevated to high in such a short manner of time that even well know brands and professional organizations use it as a marketing tool for the younger audience. I do not believe it is easily exploitable as it is the most recent and powerful trend in the environment as of now and has made a significant jump and left an impact. I believe many people are attracted to this app, but specifically the youth and younger generations. Older investors may not be as keen in investing to the social media app due to the stigma but nevertheless it is very profitable.

Economic Opportunity 1:
I believe an economic opportunity is FanDuel. FanDuel is a gambling website that allows individuals to bet their earnings privately and against other individuals all around the world, both on a small and large scale. I found FanDuel through social media, connections through friends and family, and on their advertisements both online and commercially. This product gives an outlet to individuals who want to compete in sports betting on their favorite teams and players. Again, I believe there are numerous "prototypical customers" for this product. Many different people across all age groups gamble and this is another opportunity. This opportunity is difficult to exploit as it rakes precautions when you sign up by requesting credit card information for direct deposit. This is a great idea for people who enjoy sports gambling and live betting on their favorite players and teams. It also doesn't require them to bet on entire teams but rather they can pick and choose their options.

Economic Opportunity 2:
I believe an economic opportunity is Apple AirPods. I believe Apple Inc. released these products at the perfect time and in a way took control of the headphone industry. This opportunity was available because Apple realized people wanted smaller and and more stylish headphones as opposed to the bigger and bulkier typical ones. The whole market is a potential buyer as many people as available, everyone listens to music and the AirPods are great for phones calls as well. These products are not easily exploitable as Apple is a very recognizable name and the public knows when the quality is the best. Many people enjoy using the AirPods as business motives and means as well as it can help them while on the go and traveling. I believe I was attracted to this and saw it as a solid means of opportunity because it reflects my demographic and age group well.

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